This session addresses the growing retention crisis in higher education by examining what drives student affairs practitioners to stay or leave the field. Drawing on survey data from over 2,100 current and former professionals, this presentation explores how compensation, work-life balance, and organizational support intersect with intrinsic motivation. Attendees will analyze empirical findings on the primary drivers of burnout, turnover, and job satisfaction across institutional contexts. The session highlights actionable, data-driven strategies for campus leaders foster environments where practitioners thrive. Participants will leave equipped to advocate for systemic organizational changes that protect human capital and secure the future of the profession.