Dr. Haroon Abbu is Senior Vice President of Digital, Data, and Analytics at Bell & Howell, headquartered in Research Triangle Park, North Carolina. He is an accomplished leader with more than 20 years’ industry experience in leading technology-enabled business transformations while building analytics and digital transformation teams ground up. Haroon brings together world-class research in partnership with NC State University and Germany’s RWTH Aachen University to advance thought leadership on digital leadership. He is a frequent keynote speaker and a panelist at various industry events and has published his work in reputed business magazines and scholarly journals.

In his 2021 book titled, Trust: The Winning Formula for Digital Leaders, a Practical Guide for Digital Transformation, he and his co-authors explore differentiated actions of digitally mature companies and how their digital leaders succeed by building trust.